Person with VR Headset
Person with VR Headset

(001)

— Project Brief.

(001)

— Project Brief.

(001)

— Project Brief.

TMU needed a reusable email template for their monthly international student newsletters — one that reflects the university's updated brand guidelines and consistently drives engagement across every send.

TMU needed a reusable email template for their monthly international student newsletters — one that reflects the university's updated brand guidelines and consistently drives engagement across every send.

DESIGNING TMU'S INTERNATIONAL STUDENT RECRUITMENT COMMUNICATIONS
DESIGNING TMU'S INTERNATIONAL STUDENT RECRUITMENT COMMUNICATIONS
DESIGNING TMU'S INTERNATIONAL STUDENT RECRUITMENT COMMUNICATIONS

45k+

Global recipients

Prospective international students across multiple geographic regions.

100%

BRAND compliance

All assets follow TMU's recently updated visual guidelines.

10

DAYS TURNAROUND

Research, design, and stakeholder approval finalized.

(002)

— Project Objectives.

(002)

— Project Objectives.

To align on what the template needed to achieve, I met with the MarkComms team, along with stakeholders from Communications and Digital Marketing & Recruitment. Together, we identified the following objectives:

  • Build a template that's easy to reuse and update in Pardot

  • Shorter, more scannable layout with more content above the scroll threshold

  • Clearly clickable CTAs, rather than blending into body text

  • Reflect TMU's updated visual guidelines

(003)

— Coding the Design with AI.

(003)

— Coding the Design with AI.

Pardot's built-in email editor offered basic drag-and-drop blocks, but wasn't built to support a more sophisticated layout like the one this template called for. To bring that structure to life, I turned to Claude Code to build the custom HTML/CSS needed — something that would've otherwise required hand-coding it from scratch.

(004)

— Final Design.

(004)

— Final Design.

The final template pairs a redesigned hero banner with a 2x2 grid of trending-news cards. Typography, colours, and CTA styling follow TMU's updated visual guidelines throughout, giving every monthly send a consistent, on-brand structure. It's shorter, more scannable, and built to be easily reused each month.

Hover over the mockup — once the cursor turns into a circle, scroll to view the full email.

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Back

Back

TMU Newsletter Template

Email newsletter template designed for TMU Global's monthly outreach to prospective international students.

Client

TMU

Role

Designer

Tools

Claude Code, Pardot, Salesforce

Timeline

Mar. 2026