March 2025
A digital brochure template designed to support client-facing communications and highlight the value propositions of the IT services delivered by the GTO business unit.
Final Design
C O M P A N Y :
CGI Inc.
M Y R O L E :
Designer
T I M E L I N E :
2 weeks
T O O L S :
Adobe InDesign, Adobe Illustrator
Designed a digital brochure template to support client-facing communications. The goal was to simplify complex service offerings, highlight value propositions, and support effective sales conversations, while maintaining brand consistency and strong visual clarity.
The template is designed for reusability across the team and adaptable to various service categories.
"How can I ensure the image effectively represent the content of the case study?"
Given that the case study focuses on innovative solutions in the context of mining deals, I purposely chose an image that visually represent this theme.
The glowing nodes and mesh-like structure subtly resemble the structure of mining grids or mapping patterns.
"How can I ensure the material adhere to AODA given that it will be uploaded to the corporate website?"
Using Adobe InDesign, I set up for accessibility by setting reading order, adding alt text to images, including metadata, and exporting tagged PDF.
Using Adobe Acrobat, I finalized accessibility by running accessibility check to ensure keyboard-accessible navigation and proper document structure.
"How can I establish a strong and consistent branding in the brochure template?"
Footer component (parent page)
I added the brand logo in the footer to reinforce brand recognition through repetition and create a consistent visual identity across all pages.
By horizontally aligning the logo on the left with the service name and page number on the right, the design supports both usability and brand cohesion.
"How can I ensure the clients can grasp the information effectively without being overwhelmed?"
I used white space and contrasting colour (branded gradients) to guide the reader’s eyes, draw focus to key content, and reduce visual clutter.
These elements were strategically applied to create a clear and intentional reading experience.
"How can I ensure the reader follows the content in a logical and intuitive way?"
I arranged the content in a left-to-right sequence, following the natural reading flow.
This layout helps break down complex information into digestible steps, making the overall experience more user-friendly and organized.
"How can I ensure that individuals using assistive technologies can navigate the digital brochure with ease?"
Using Adobe InDesign, I configured accessibility on the backend in accordance with WCAG guidelines.
I established core accessibility features such as tagging, alt text, and reading order.
When the template is populated with final content, Adobe Acrobat will be used to perform the final accessibility checks.
Message from event lead:
"Hi! The associates committees had in mind to create something fun and trendy around the theme of the event: table sports and wine."
Moodboard from the associates committees. The name of the event is based on this musical piece.
Audience: primarily ages 25-35
Event tone: casual and fun
Creative concept: a similar approach to the moodboard, but with a trendy touch that reflects the event's theme.
Based on the above information, I developed the first draft of the creative concept and presented it for initial review to ensure alignment.
Incorporate line art: to achieve a minimalistic, contemporary style.
Use a brighter colour tone: to evoke liveliness and excitement, creating a cheerful atmosphere.
Reduce grain & texture: to eliminate the vintage feel of the original inspiration and aim for a cleaner look
Feature table sports: to reflect the event's themes
Comments from event lead:
"Can we change the martini glasses to wine glasses?"
"Can we connect all the wine glasses together to create a sense of connection?"
Based on the feedback received, I iterated the design and sent over the updated version for final approval.
Before starting the design, I brainstormed some ideas and considerations.
1. Representing diversity in the illustrated characters
2. Incorporating branding elements wherever applicable
3. Organizing the text for clear readability and flow
Characters:
"Would it be possible to install the window decals on both exterior and interior sides of the venue?"
Since the paintbrushes and the logos are not symmetrical, incorporating them on both sides of a window would result in a mismatched appearance.
To create a consistent look from both sides, I adjusted the artwork so the paintbrush strokes and logo aligned perfectly when mirrored.
I inverted all paintbrushes and the logo paint swoosh horizontally to ensure that they are perfectly aligned when placed back-to-back.
Since the logo contains text, I inverted only the paint swoosh and repositioned the text on top to maintain readability.
The outdoor and indoor decals were seamlessly aligned, with no excess or misalignment.
