(001)
— What is Pride@Blakes?
(001)
— What is Pride@Blakes?
(001)
— What is Pride@Blakes?
"Our Pride@Blakes team supports our people and builds connections with our LGBTQI2S+ clients and the diverse communities in which we live and work. Through workshops, gatherings and community outreach, we are building a more diverse, thoughtful, effective and engaging legal profession."
"Our Pride@Blakes team supports our people and builds connections with our LGBTQI2S+ clients and the diverse communities in which we live and work. Through workshops, gatherings and community outreach, we are building a more diverse, thoughtful, effective and engaging legal profession."
One of the largest LGBTQI2S+ networks in the Canadian legal industry.
One of the largest LGBTQI2S+ networks in the Canadian legal industry.
One of the largest LGBTQI2S+ networks in the Canadian legal industry.
200+
TOTAL ATTENDEES
Legal and financial professionals from leading financial services and consulting firms.
200+
TOTAL ATTENDEES
Legal and financial professionals from leading financial services and consulting firms.
200+
TOTAL ATTENDEES
Legal and financial professionals from leading financial services and consulting firms.
3+
OFFICE LOCATIONS
Design system adopted across multiple offices following Toronto's positive reception.
3+
OFFICE LOCATIONS
Design system adopted across multiple offices following Toronto's positive reception.
3+
OFFICE LOCATIONS
Design system adopted across multiple offices following Toronto's positive reception.
$32k+
EVENT BUDGET
Complete event delivery including design, materials, and execution across all touchpoints.
$32k+
EVENT BUDGET
Complete event delivery including design, materials, and execution across all touchpoints.
$32k+
EVENT BUDGET
Complete event delivery including design, materials, and execution across all touchpoints.
(002)
— Creative Theme.
(002)
— Creative Theme.
(002)
— Creative Theme.
This year, the lawyers wanted to follow the watercolour theme. The flowing, blended nature of watercolours became a natural metaphor for inclusivity and pride.
This year, the lawyers wanted to follow the watercolour theme. The flowing, blended nature of watercolours became a natural metaphor for inclusivity and pride.
(003)
— Name Tags.
(003)
— Name Tags.
(003)
— Name Tags.
Name tags were differentiated by attendee type to distinguish guests from hosts. External attendees received tags with prominent watercolour treatments, while Blakes team members had a more refined version with gradient borders.
Name tags were differentiated by attendee type to distinguish guests from hosts. External attendees received tags with prominent watercolour treatments, while Blakes team members had a more refined version with gradient borders.
(004)
— Signage & Displays.
(004)
— Signage & Displays.
(004)
— Signage & Displays.
We extended the watercolour theme across both physical and digital touchpoints. Directional signage featured the watercolour treatment for immediate visual consistency, while digital displays ran animated sequences of blending colours and fluid transitions.
(005)
— Event Photos.
(005)
— Event Photos.
(005)
— Event Photos.
Photos from the Pride@Blakes event. The natural lighting and colourful touches match the watercolour theme we carried through the design.
Pride@Blakes
Cohesive event branding for the annual client-facing Pride Month celebration.
*Photo courtesy of Blake, Cassels & Graydon LLP.
Client
Blake, Cassels & Graydon
Client
Blake, Cassels & Graydon
Client
Blake, Cassels & Graydon
Role
Me: Designer | Tony M.: Animator
Role
Me: Designer | Tony M.: Animator
Role
Me: Designer | Tony M.: Animator
Tools
InDesign, Illustrator, Photoshop
Tools
InDesign, Illustrator, Photoshop
Tools
InDesign, Illustrator, Photoshop
Timeline
Apr. — Jun. 2024
Timeline
Apr. — Jun. 2024
Timeline
Apr. — Jun. 2024