(001)

— What is Pride@Blakes?

(001)

— What is Pride@Blakes?

(001)

— What is Pride@Blakes?

"Our Pride@Blakes team supports our people and builds connections with our LGBTQI2S+ clients and the diverse communities in which we live and work. Through workshops, gatherings and community outreach, we are building a more diverse, thoughtful, effective and engaging legal profession."

One of the largest LGBTQI2S+ networks in the Canadian legal industry.

One of the largest LGBTQI2S+ networks in the Canadian legal industry.

One of the largest LGBTQI2S+ networks in the Canadian legal industry.

200+

TOTAL ATTENDEES

Legal and financial professionals from leading financial services and consulting firms.

OFFICE LOCATIONS

Design system adopted across multiple offices following Toronto's positive reception.

$32k+

EVENT BUDGET

Complete event delivery including design, materials, and execution across all touchpoints.

(002)

— Creative Concept.

(002)

— Creative Concept.

This year, the lawyers requested the watercolour theme as the creative concept of the event. The flowing, blended nature of watercolours became a natural metaphor for inclusivity and pride. Drawing from this theme, I developed a cohesive set of creative assets that brought the vision to life across the event.

(003)

— Name Tags.

(003)

— Name Tags.

I differentiated name tags by attendee type to distinguish guests from hosts. External attendees received tags with prominent watercolour treatments, while Blakes team members had a more refined version with gradient borders.

(004)

— Signage & Displays.

(004)

— Signage & Displays.

We extended the watercolour theme across both physical and digital touchpoints. Directional signage featured the watercolour treatment for immediate visual consistency, while digital displays ran animated sequences of blending colours and fluid transitions.