(001)

— Project Brief.

(001)

— Project Brief.

(001)

— Project Brief.

The event lead approached us with a request from the associates committee to design an invitation that captured the playful spirit of table sports and wine tasting while maintaining Blakes' professional standards.

The event name, Sports et Divertissements, was inspired by a whimsical musical composition by Erik Satie, which also informed the creative direction.

Visual direction inspired by a musical composition by Erik Satie.

Visual direction inspired by a musical composition by Erik Satie.

Visual direction inspired by a musical composition by Erik Satie.

100+

Event attendees

Associates and legal professionals from Blakes and major business sectors across the region.

BILINGUAL ASSETS

All event materials designed for Montreal's French and English-speaking audiences.

15k+

Event budget

Complete event delivery including design, materials, and execution across all touchpoints.

(002)

— Ideation.

(002)

— Ideation.

Inspired by Erik Satie’s music, early sketches used simple forms and illustrations to reference wine culture and table sports while maintaining a polished, professional tone.

Stakeholder feedback later guided the shift from martini glasses to wine glasses to better align with the event’s tasting experience.

(003)

— Final Design.

(003)

— Final Design.

Final illustration combining wine glasses with table sport elements to visually represent the event's dual focus. The minimalist line art style and warm tones create a sophisticated yet playful aesthetic appropriate for email invitations.

(004)

— Event Images.

(004)

— Event Images.

Event moments featuring associates and clients enjoying table sports, wine tasting, and professional networking. The warm lighting and sophisticated tones reflect the Sports et Divertissements inspired theme.

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